Art is the ultimate business
A commercially successfull artist creates wealth out of imagination. All they need to do is think, explore and express their ideas. Once they are "big" enough, everything they create has great value. The fact that the creation is an echo of the artist's thoughts is enough.
How can we recreate this value source? How can we create artists, and how can an organisation become an artist in it's own right. In an online world where the only constant is change, where any innivation can be duplicated in the blink of an eye, the only way to stay ahead is constant creativity.
The key to future commercial success is the combination business and art.