What's in a name ?
We are looking to set up a new Drupal services company, and as usual, there is the endless circling around finding a good name that is avaliable as a .com. We are all over the place, playing with words in every way we can. So far.....zilch.
Robert Castello from CortextCommunications did have a pretty good bit of advice though...
The client's website is CRITICAL to their business, and all they can see is some cryptic error message when they visit the site - the manager turns to the assistant and says "give <- name-> a call, tell them we need this back up urgently!"
That is not a bad guideline. So, we wont call the new company "Noddy" or anything. ( Noddy did actually cross my mind. Honest.)